Release

"THE NFL TODAY's" BILL COWHER CONCOCTS WAYS TO IMPROVE NFL FOR WEEK 16 OF "THE NFL TODAY" ON SUNDAY, DEC. 26

THE NFL ON CBS, broadcasting its 51st year of the NFL, continues its 2010 NFL season on Sunday, Dec. 26 (1:00-7:00 PM, ET) beginning with THE NFL TODAY (12:00 Noon-1:00 PM, ET).

 

Once again, Coach Bill Cowher will go into his lab for Week 16 of THE NFL TODAY and conduct experiments on how to improve the NFL.  "Dr. Cowher's" changes include everything from examining whether the playoff teams should be re-seeded to widening the playing field.  He also will investigate why coaches are not given unlimited replay challenges and why throwback jerseys should be thrown back out of the game.  Jeff St. Arromand and Shawn Robbins are the producers. 

 

James Brown hosts THE NFL TODAY, along with analysts Dan Marino, Boomer Esiason, Shannon Sharpe and Cowher, NFL TODAY "General Manager" Charley Casserly, as well as Lesley Visser and Sam Ryan reporting.

 

Eric Mann is senior producer and Bob Matina is director of THE NFL TODAY.

  

Sean McManus is President, CBS News and Sports, and serves as the executive producer for the Network's coverage of the NFL.  Harold Bryant is Vice President, Production, CBS Sports.

 

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CBS Sports Contacts:  Robin Brendle              212/975-1533              rlbrendle@cbs.com

                                    Jerry Caraccioli            212/975-7466              gwcaraccioli@cbs.com