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08.15.2019

“THE BOLD AND THE BEAUTIFUL” BEATS ALL OTHER DAYTIME DRAMAS IN WOMEN 25-54 FOR FIRST TIME EVER!

 

DAILY SERIES ALSO MATCHES YEAR-AGO VIEWER NUMBER

WITH LARGEST AUDIENCE IN ALMOST FOUR MONTHS

Show Finished on Top in Women 18-49 Viewers for First Time in Previous Week

During the week ending August 9, viewers tuned into THE BOLD AND THE BEAUTIFUL in impressive numbers as the daytime drama beat every other soap opera last week in women 25-54 for the first time in the show’s 32+ year history (0.9 rating in the demo). Additionally, the series reached an average of 3.38 million viewers – the show’s largest audience in almost four months (since the week ending April 26) while also matching the show’s year-ago viewer number. Source: Nielsen, live plus same day ratings for the week ending August 9.

Also, according to final Nielsen live plus same day ratings for the previous week (week ending August 2), THE BOLD AND THE BEAUTIFUL finished first in women 18-49 viewers (also for the first time ever) beating every other daytime drama. B&B had 327,000 viewers in the demo, while their closest competitor had 315,000 viewers. The winning streak continued last week (week of August 9) with the series securing 334,000 viewers in the demo versus 314,000 for the nearest competition.

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Press Contacts:

Scott Grogin

818-655-1584

scott.grogin@cbs.com

Melissa Burton

818-655-1591

melissa.burton@cbs.com