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CBS PLACES FIRST IN VIEWERS FOR THE FOURTH CONSECUTIVE WEEK
All Three Editions of "Big Brother" Post Year-to-Year Gains
CBS Has Eight of the Week's Top 10 Scripted Series Led by "NCIS"
"The Big Bang Theory" and "Two and a Half Men" Are the Top Scripted Series in Adults 18-49 and Adults 25-54
CBS placed first in viewers for the fourth consecutive week with eight of the top 10 scripted series and BIG BROTHER, which saw all three editions post year-to-year increases, according to Nielsen live plus same day ratings for the week ending July 18, week 43 of the 2009-2010 television year.
For the week in viewers: CBS (6.03m), FOX (5.60m), NBC (5.13m) and ABC (5.02m). Summer-to-date, CBS (6.47m) leads ABC (6.23m), NBC (5.45m) and FOX (5.20m).
For the week in key demographics, CBS was second in adults 25-54 (1.9/06) and averaged 1.3/04 in adults 18-49.
For the week in households: CBS (3.9/07), FOX (3.5/06), NBC and ABC (3.2/06, each). Summer-to-date, CBS is first (4.2/08), ahead of ABC (3.9/07), NBC (3.4/06) and FOX (3.2/06).
BIG BROTHER
BIG BROTHER WEDNESDAY (P) was first in adults 25-54 (2.7/09) and adults 18-49 (2.3/08); it was second in households (3.9/07), viewers (6.38m) and adults 18-34 (1.8/07). Compared to the corresponding BIG BROTHER 11 broadcast last year (BIG BROTHER 11 TUESDAY (P) on July 14, 2009 at 9PM), CBS was up +4% in adults 25-54 (from 2.6/07), +10% in adults 18-49 (from 2.1/06), +6% in adults 18-34 (from 1.7/06) and added +200,000 viewers (from 6.18m, +3%).
BIG BROTHER THURSDAY was first in adults 18-34 (2.2/09) and second in households (4.1/08), viewers (7.10m), adults 25-54 (2.9/09, -0.1 behind ABC) and adults 18-49 (2.4/09, -0.1 behind ABC). Compared to the same night last year (BIG BROTHER 11 THURSDAY), BIG BROTHER THURSDAY was up +11% in households, +21% in adults 25-54, +26% in adults 18-49 and +38% in adults 18-34.
BIG BROTHER SUNDAY was first in households (4.1/08), viewers (6.92m), adults 25-54 (3.0/09), adults 18-49 (2.3/08) and adults 18-34 (1.8/07) for the second consecutive week. Compared to BIG BROTHER 11 SUNDAY last year, BIG BROTHER SUNDAY was up +17% in households, +30% in adults 25-54, +21% in adults 18-49 and +13% in adults 18-34.
CBS had eight of the top 10 scripted series: NCIS; NCIS: LOS ANGELES; THE BIG BANG THEORY; TWO AND A HALF MEN; THE MENTALIST; CSI: CRIME SCENE INVESTIGATION; CSI: MIAMI and CRIMINAL MINDS.
THE BIG BANG THEORY and TWO AND A HALF MEN were the top-rated scripted series in adults 18-49 and adults 25-54.
Top CBS programs of the week: #4 NCIS (R) (an average of 10.21m viewers), #7 NCIS: LOS ANGELES (R) (8.15m), #8 60 MINUTES (R) (7.84m), #10 THE BIG BANG THEORY (R) (7.83m), #12 TWO AND A HALF MEN (R) (7.78m), #13 THE MENTALIST (R) (7.46m), #14 BIG BROTHER 12 THURSDAY (7.10m), #15 BIG BROTHER 12 SUNDAY (6.92m), #18 CSI: CRIME SCENE INVESTIGATION (R) (6.66m), #19 CSI: MIAMI (R) (6.46m), #21 BIG BROTHER 12 WEDNESDAY (P) (6.38m), #22 CRIMINAL MINDS (R) (6.27m), #25 COLD CASE (R) (5.81m) and #26 FLASHPOINT (P) (5.71m).
Prime averages are based on the following hours of rated broadcasts in Week #43:
CBS - 22 hours
NBC - 22 hours
ABC - 22 hours
FOX - 16 hours
NATIONAL NIELSEN SUMMARY - PRIMETIME
Week #43 of 2009-10 Television Year (ending: 07/18/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 3.9 7
NBC 3.2 6
ABC 3.2 6
FOX 3.5 6
VIEWERS
(000)
CBS 6,034
NBC 5,133
ABC 5,017
FOX 5,595
A25-54
Rtg Sh
CBS 1.9 6
NBC 1.8 5
ABC 1.8 5
FOX 2.1 6
A18-49
Rtg Sh
CBS 1.3 4
NBC 1.4 5
ABC 1.5 5
FOX 1.9 6
A18-34
Rtg Sh
CBS 0.9 3
NBC 1.1 4
ABC 1.1 4
FOX 1.7 7
NATIONAL NIELSEN SUMMARY - PRIMETIME
SUMMER-TO-DATE RATINGS REPORT (05/31/10-07/18/10)
2009-10
HOUSEHOLDS
Rtg Sh
CBS 4.2 8
NBC 3.4 6
ABC 3.9 7
FOX 3.2 6
VIEWERS
(000)
CBS 6,472
NBC 5,452
ABC 6,230
FOX 5,202
A25-54
Rtg Sh
CBS 1.9 6
NBC 2.0 6
ABC 2.3 7
FOX 2.2 6
A18-49
Rtg Sh
CBS 1.3 4
NBC 1.6 5
ABC 2.0 7
FOX 2.0 7
A18-34
Rtg Sh
CBS 0.8 3
NBC 1.3 5
ABC 1.8 6
FOX 1.9 7
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Press Contacts:
Ed Harrison 818-655-1584 ed.harrison@cbs.com
Jeremy Murphy 212-975-4577 jeremy.murphy@cbs.com
