Ratings
“THURSDAY NIGHT FOOTBALL” ON CBS AND NFL NETWORK SEES RATINGS AND VIEWERS SOAR WITH INCREASES OF +140% AND +137%
Broadcast of N.Y. Jets vs. New England Earns Fast-National Rating/Share of 10.1/17 and
Average of 16.1 Million Viewers
CBS and NFL Network’s broadcast of THURSDAY NIGHT FOOTBALL on Thursday, Oct. 16, which featured New England’s 27-25 victory over the N.Y. Jets, once again delivered increases in ratings and viewers from last year. The game earned an average fast-national household rating/share of 10.1/17, +140% from last year’s 4.2/7, and delivered an average of 16.1 million viewers, +137% from last year’s 6.8 million viewers on NFL Network and over-the-air stations within the two team markets (Oct. 17, 2013: Seattle-Arizona).
Through six games of the CBS/NFL Network schedule, THURSDAY NIGHT FOOTBALL is averaging a HH rating/share of 10.0/17, +79% compared to last year’s 5.6/9; and 16.1 million viewers, +79% compared to last year’s 9.0 million – on pace to be the highest-rated and most-watched THURSDAY NIGHT FOOTBALL season ever.
Compared to last year’s CBS primetime programming, THURSDAY NIGHT FOOTBALL was +36% in viewers (14.8 million from 10.9 million); and +37% in HH rating (9.3/16 from 6.8/11), including +78% in adults 18-49 (4.8 from 2.7) and +51% in adults 25-54 (5.6 from 3.7).
CBS/NFL Network’s HH rating/share of 9.3/16 in primetime beat each of the broadcast networks: +232% better than NBC (2.8/5), +200% better than FOX (3.1/5) and +45% better than ABC (6.4/11),
CBS/NFL Network’s viewership of 14.8 million in primetime was +244% better than NBC (4.3m), +190% better than FOX (5.1m) and +59% better than ABC (9.3m).
The household rating/share peaked at 10.9/20 from 11:00-11:29 PM, ET and the viewer average peaked at 17.0 million viewers from 9:00-9:30 PM, ET.
THURSDAY NIGHT FOOTBALL will continue next week on Oct. 23 with San Diego at Denver.
RATINGS NOTE: CBS and NFL Network are reporting audience data for the game and related programming, the way it was sold to advertisers, as a gross rating from CBS and NFL Network.
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CBS Sports Contacts: Jen Sabatelle 212/975-4120 jsabatelle@cbs.com
Jerry Caraccioli 212/975-7466 gwcaraccioli@cbs.com
Dan Sabreen 212/975-5936 dsabreen@cbs.com
NFL Network: Alex Riethmiller 310/840-4635 alex.riethmiller@nfl.com
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Bailey Knecht
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Randall Liu
212-975-5936 randall.liu@viacomcbs.com