The EquiTrend Brand Equity Index is comprised of three key factors – Familiarity, Quality and Consideration – that result in a Brand Equity rating for each brand.  Brands that rank highest in Equity receive the “Brand of the Year” award for their category.  This marks the 27th annual Harris Poll EquiTrend® study.

About The Harris Poll®

Over the last five decades, Harris Polls have become media staples. With comprehensive experience and precise technique in public opinion polling, along with a proven track record of uncovering consumers’ motivations and behaviors, The Harris Poll has gained strong brand recognition around the world. The Harris Poll offers a diverse portfolio of proprietary client solutions to transform relevant insights into actionable foresight for a wide range of industries including health care, technology, public affairs, energy, telecommunications, financial services, insurance, media, retail, restaurant, and consumer packaged goods.

About the CBS Television Network

CBS was established in 1928, when founder William Paley purchased 16 independent radio stations and christened them the Columbia Broadcast System. Today, with more than 200 television stations and affiliates reaching virtually every home in the United States, CBS's total network lineup was watched by nearly 130 million people a week during the 2013-2014 season. The Network has the #1 drama/scripted program, NCIS; #1 sitcom, THE BIG BANG THEORY; #1 newsmagazine, 60 MINUTES; and #1 daytime drama, THE YOUNG AND THE RESTLESS. Its programming arms include CBS Entertainment, CBS News and CBS Sports.

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CBS Press Contact: 

Barbara Abseck                       212-975-4637              beabseck@cbs.com

To read more about the Harris Poll EquiTrend® Study, click here.