Ratings

ALL CBS DAYTIME SHOWS POST YEAR-TO-YEAR GROWTH

“The Young and the Restless” and “The Bold and the Beautiful” Post Double-Digit Growth in Women 25-54 and Women 18-49

        All CBS daytime programs posted year-to-year growth, with the Network's two daytime dramas up double-digits in key women demographics, according to Nielsen live plus same day ratings for the week ending Oct. 12.

       THE YOUNG AND THE RESTLESS was up +5% in viewers (4.74m from 4.52m), +12% in women 25-54 (1.9/13 from 1.7/11) and +18% in women 18-49 (1.3/09 from 1.1/08) compared to the same week last year.

       THE BOLD AND THE BEAUTIFUL was up +9% in viewers (3.68m from 3.38m), +23% in women 25-54 (1.6/10 from 1.3/08) and +38% in women 18-49 (1.1/08 from 0.8/06).

       LET'S MAKE A DEAL 1 was up +7% in viewers (3.00m from 2.80m), +13% in women 25-54 (0.9/07 from 0.8/06) and +17% in women 18-49 (0.7/05 from 0.6/04).  LET'S MAKE A DEAL 2 was up +10% in viewers (3.57m from 3.23m), +11% in women 25-54 (1.0/07 from 0.9/06) and +33% in women 18-49 (0.8/06 from 0.6/05).

       THE PRICE IS RIGHT 1 was up +5% in viewers (4.75m from 4.53m), +8% in women 25-54 (1.3/09 from 1.2/08) and +13% in women 18-49 (0.9/07 from 0.8/06).  THE PRICE IS RIGHT 2 was up +4% in viewers (5.49m from 5.31m) and even in both women 25-54 (1.4/10) and women 18-49 (1.0/08).

        THE TALK was up +2% in viewers (2.63m from 2.58m), +17% in women 18-49 (0.7/05 from 0.6/04) and even in women 25-54 (1.0/06).

 

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Press Contacts:             Ed Harrison            818-655-1584       ed.harrison@cbs.com

                                      Kelli Raftery            818-655-1598       kelli.raftery@cbs.com

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