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02.07.2013

"THE TALK" MATCHES ITS LARGEST WEEKLY AUDIENCE EVER

This Just In…

…From CBS Entertainment

"The Talk" Posts Sizeable Local Market Increases

      THE TALK, CBS's daytime talk show, matched its largest weekly audience ever, according to Nielsen live plus same day ratings for the week ending Feb. 1.

      In a Super Bowl week of shows from New Orleans, THE TALK averaged 2.49 million viewers, 1.1/ 06 in women 25-54 and 0.8/05 in women 18-49.  

      For the week in the 56 metered markets, THE TALK was up +5% compared to its season average (2.1/07 vs. 2.0/06).

 

The Top Ten Largest Percentage Gains vs. STD:

Rank    Mkt#   Market                         Percentage Gain

1          51        New Orleans               +86%  (7.8/18 vs. 4.2/10)

2          53        Providence                  +62%  (2.1/6 vs. 1.3/4)

3          52        Buffalo                        +27%  (3.8/10 vs. 3.0/9)

4          30        Hartford                      +25%  (3.0/9 vs. 2.4/7)

5          2          Los Angeles                +22%  (1.1/4 vs. 0.9/3)

6T        3          Chicago                       +21%  (1.7/5 vs. 1.4/4)

6T        49        Memphis                     +21%  (5.1/12 vs. 4.2/9)

8          31        Kansas City                 +20%  (3.6/10 vs. 3.0/9)

9          17        Denver                        +18%  (1.3/5 vs. 1.1/5 0.2)

10        1          New York                   +17%  (2.1/6 vs. 1.8/6)

 

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Press Contacts:           

Ed Harrison                                                 818-655-1584              ed.harrison@cbs.com

Kelli Raftery (The Talk)                                 818-655-1598              kelli.raftery@cbs.com

Erin O'Brien (The Talk)                                 818-655-1590              erin.obrien@cbs.com

Press:

Kelli Raftery
818-655-1598
kelli.raftery@cbs.com

Ed Harrison
818-655-1584
ed.harrison@cbs.com